When someone is looking for information, they want to get it as quickly and easily as possible.

But what would happen if, for example, you had to download an app to read this article (you don’t). You would probably hit the back button and find another article that was easier to access, right?

Downloading an app would be another hoop that people have to jump through to get what they’re looking for. And we tend to think that the fewer the hoops, the better the experience. The same logic applies to online assessments. Here’s why when it comes to online assessments, it’s always browser > app.

No more downloads.

Ever heard of the term ‘app fatigue’? It’s the idea that people are tired of having so many apps to choose and download from. Their phones and other devices are filled with so many applications that they’re hesitant about adding yet another one.

That’s why a browser-based solution is the better option in 2023. With no app download required, it will be much easier for users to take your assessments. No app fatigue, no worries.

Low bandwidth requirements.

The other problem with apps is that they are more complex than ever before. They’re packed with features, add-ons and customisations, all of which makes the app more powerful, but also means you need a device that can cope with it. A heavy-duty app on an older device can lead to slow loading times, errors and general frustration for the user.

A lot of these problems are avoided by going down the browser route, however. Browser-based software tends to be easier for your device to handle, which can speed up loading times and make the whole experience much more stress-free.

It could lead to higher uptake.

The side benefit of having a browser-based solution is that it could increase participation amongst your users. Think about it. If people don’t want to download another app, they might not bother taking the assessment at all. They may look at alternative providers – those who make it easier to take the test.

And a higher uptake among your staff, members or students can only be a good thing for your organisation. It gives you credibility and demonstrates to prospective new customers that your product is trustworthy and reliable.

Easier integration.

For an organisation, integrating browser-based assessment software with your existing website or app is a straightforward process.

You can either send your participants a link to your software via email, or integrate it within your own website infrastructure. There’s a little bit more work involved this way, but it does mean you can keep everything contained within your own website or app.

Using a browser-based solution makes that integration process a whole lot easier.

It’s better for business.

Going with a browser-based solution is ultimately a better business decision.

As we said at the start of this article, putting up more barriers is only going to drive away prospective customers. You want to make it as easy as possible for them to take your tests. What’s more, if they have a good experience through your software, they’re more likely to recommend your company to others.

In short, browser-based solutions like Comprobo make business sense.

It’s more accessible to more people.

But really, the key benefit of browser-based online assessment software is accessibility.

App fatigue is one issue. But many people simply do not have the means to download a large, tech-heavy app. This might be for a number of reasons:

  • they may not have access to a smartphone or device
  • their device may not be advanced enough to download a new app
  • they may not have the technical know-how to download an app

Using a browser-based solution represents a level playing field for all. Simply put, they’re far more accessible than an app-based solution. People are more likely to be able to use your software – and that is only good news for your assessment.

An online assessment certainly has its advantages for the organisation that administers it, but it’s always important to consider the ramifications for the participants. And if moving your test online creates more obstacles for your users, you need to remove those barriers as soon as possible.